Ultimate Guide to Content Marketing

Strategies and Trends for Crypto Marketing

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Post Length: 5 mins
Level: High-level

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Table of Contents

Content marketing plays an important role in crypto currency marketing

Most start-ups have money set aside for content marketing. 90% of these businesses said that content would be good for their brands in 2020. This shows that content marketing is an excellent way to get more people to use your service.

Content marketing and SEO promotion for crypto currency brands mean coming up with more meaningful keywords to get better search engine rankings and add more depth to content marketing.

Crypto marketing is all about making high-quality content that will make people want to read it. The more you follow content marketing trends, the more you can build a strong and memorable brand identity.

What is content marketing?

Content marketing is the process of making high-quality content that your target audience will like, learn from, and enjoy in order to make more sales of your main product or service. To do content marketing right, you need to make valuable content that your target audience likes. It’s also important to use the right content marketing trends to make your brand stand out.

How content marketing helps to meet your marketing goals

The main goal of content marketing is to keep making valuable content that your target audience likes. People who like what you write will keep coming back to your site repeatedly if you write something that they like. When these people trust you to teach and entertain them, they are more likely to become paying customers. As a trusted source of information, you will also become known as an industry thought leader.
A thought leader does more than get the attention of the people they want to reach. Media outlets also use thought leaders to get advice and quotes. Finally, having a good content marketing strategy will help your relationship with your clients and your relationship with journalists.

7 strategies for growing crypto currency's content marketing

Small businesses and start-ups can do well at content marketing if they follow these steps:

1. Understanding your audience

The best content marketers spend a lot of time getting to know their customers. It’s one of the mistakes that new businesses make when they pay too much attention to the general word that their business is based on. On the other hand, the best content marketers go a step further.
They care about what their visitors need. They go above and beyond to figure out what their customers want, how they buy things, and what they need help with. They eventually come up with interesting content for their readers to enjoy.
Find keywords for your content marketing, but don’t stop there. Take the time to learn more about your target audience and what they like, the specific problems they face in their field and other important things. When you write content, make sure it connects with your audience personally.

2. Building connections

A good goal is to keep making content regularly. However, if all you do is write and post content, you’re not being honest with yourself. Most businesses don’t know that guest posting can help them reach more people. One of the benefits of meeting other thought leaders is that you can write guest posts that go well.
Make sure that for every three new blog posts you make, one is made by another cryptocurrency brand and put on their blog. To get people to visit your site, you can write guest posts for other brands and link to your site in them.

3. Diversify your content

It is very important to keep your readers interested in what you write. Limiting yourself to only writing about things in your field is a surefire way to bore your readers.
Startups that do well with content marketing know that it’s important to branch out beyond their niche. Investigate and look into other businesses that you could start. Find out what makes good content in these areas, and then try to make your own. Aim to get the attention of new groups as well.
It’s good for your readers to get a break from your usual content by diving into a new field. They’ll be able to read about things that they care about. This strategy also helps you get more visitors from other fields.

4. Testing and experimenting

In the end, great content marketers reach this point and decide to stay there. Great content marketers are always trying out new ways to deliver their content, topics, media, etc.
You’ll soon find that your content is worth the money you put into it. Many people are going to read your blog if you keep posting high-quality content. Many have settled for what has worked for them, but the best content marketers keep going. Because of this, their audiences are growing, and their audience engagement is getting better.
Start-ups should never settle for less. Experiment with different media, topics, and ways of delivering your message. Video or infographics could be your secret to getting a million people to watch your content instead of just 50k people every month. If you want to keep moving forward, you must keep trying new things.

5. Place quality above quantity

As a startup, spending $2,000 on two great articles is better than spending that money on 20 good articles. This means that there is a good chance that two high-quality articles will rank higher and get more attention than the 20 other articles that are okay.
A lot of people who work in content marketing are going to tell you that their website’s evergreen, high-quality content is responsible for more than 60% of their traffic each month. Start-ups should put a lot of value on quality. If your content is good, it can’t be easily outranked by newer posts in the rankings because it takes a lot of work to get to the top of the list. Another thing to remember is that it’s better to post one high-quality article per week than many low-quality articles.

6. Use your money wisely

As a small business, it’s important to get the most for your money. Is it possible to hire a cheaper but better writer from home instead of paying them a full-time salary at work? This could help you save money on content marketing, and it might even work.
Can you start your writing and get people in the office to write content in addition to their normal jobs? If you can do this, you will save the money you would have spent on hiring a writer so that you can do it yourself.
The goal is to get a lot of value for very little money. People who know this can make a lot of money with a small amount.

7. Data-based approach

Do not base your content marketing success on subjective or general data. Take the numbers from your campaign, look at them, and ensure they are accurate performance data and metric reports. This analysis of your traffic numbers will give you more ideas. The analysis will show you which strategies work best and could help you grow your readership.
They will usually grow more quickly because they know what is at the heart of their content creation, which will help them get more people to read and buy it.

How to Get Started Content Marketing for Cryptocurrency Marketing

Now that you know what content marketing is, you might be wondering how to start. It takes a lot of work to make good content and get people to read it.

Step 1: Create a website with a blog

To start writing, all you need is a simple blog. WordPress is a good platform because it makes it easy for people who don’t know how to write computer code to make their unique blogs. It also comes with Yoast, an SEO tool that’s easy to use, and social sharing buttons to help you spread the word about your content.

Step 2: Make a content plan and calendar

You will need a content plan and a calendar to write a lot. This way, you will always have new things to write about on your blog. It will help you make sure your content is always the same. A content strategy helps you figure out what kind of content you’ll post when you post it and what you want to happen.
The following steps are part of the process of making a content strategy:

First, do the planning

Here, you need to ensure that you have everything you need to start. There are a lot of places to get information. How do you get to them, and how much money do you have set aside for this?

Second, define target audience, figure out who you want to reach

You are writing for someone. By gender, age, location, interests, and other factors like income and marital status, you can determine your target audience and how to reach them. For example, you could try to reach newlyweds, recent college graduates between the ages of 19 and 25, business owners under the age of 40, homebuyers, and first-time parents, among other groups, with your ads. The more you know about your target audience, the easier it will be for you to create a unique brand experience for them.

Third, Define content types and set KPIs

Key Performance Indicators will help you reach your goals. KPIs are broken down into three groups: leading, marketing, and business metrics. The more people search for specific keywords, the more social media presence they have, the more links they get from high-quality sites, and the more people talk about them on the web are all signs that a content marketing campaign is working. Other tools can be useful for a small fee, like SEMRush, Moz Analytics, and Raven, which can help you keep track of your site. Google Analytics, WebTrends, and Omniture can be used to keep track of marketing KPIs.
It would help if you looked at how many people have been to the site, where they came from, and how they interact with it. You should also be able to see what devices were used to get to the content and where the visitor came from.
Users’ conversion sources, how often they come back, and how much money they make are also looked at this level. Finally, business metrics include how much it costs to get a visitor, how long they stay, how much they spend, and how much they make. Salesforce, Kissmetrics, and Mixpanel are used to measure these metrics.

Fourth, Publish and distribute

After you’ve set your goals and defined your KPIs, you’ll need to start publishing and distributing the content to start measuring how well you did. People who work in public relations can help you get your content out.

Lastly, keep A/B Testing

When the 24 hours are up, you should be able to figure out what’s going on with the performance. You should see your numbers match the goals you set if you follow the strategy. Take a week and, if necessary, run A/B tests to see which method gets the best response. Make changes to anything that needs to be changed until you have your visitors’ full attention, then finish. Add anything that works to the content strategy.

Step 3: Promote via your social media pages

Most of your customers are spread out across many different social media sites. If you want to build a group of people who will come back to your site repeatedly, Pinterest, Reddit, and Tumblr are also good link-building tools. These will help you promote your content because they are link-building platforms where you can post content to get people who are interested in your blog to visit.

Step 4: Invest in email marketing to improve conversion rate

Email newsletters let you tailor the promotion of your content. You can send your blog visitors content right to their email inboxes. In addition, this makes sure that they don’t miss any posts, and it also makes more people buy things.

Step 5: Setup Google Analytics and Google AdWords

Make sure your blog has Google Analytics installed to keep an eye on how your content is performing and how people get to your site. You need to know how many people are coming to your blog, what they do when they get there, and where they go when they leave. An account with Google AdWords will let you do keyword research, look at your competitors’ keywords, and bid for keywords. You can also use this account to show your content on Google.

10 top content marketing trends

Here are some new content marketing trends to think about:

1) Podcasts and live webinars

With many countries still on lockdown because of the pandemic, brands that have held live events are getting a lot of attention. If you want to connect with people afraid of missing out, you can host online events and invite them to come. Live Q&A on podcasts and live webinars is a good way to build a sense of community and friendship.

2) Personalized content

Content marketing is indeed better than traditional public relations. This is because content marketers can write content that is relevant to the people they want to reach. Even so, to make content that people like, you need to make it unique.
If you want to make your content more relevant to your audience, you can do this:

• Trying new things out

Trial and error is a good way to determine which content marketing trends your target audience likes. Just try out a few different types of content and see which ones get the most attention. Are your videos getting more attention from your target audience? If so, you should make more videos. If they seem to like your infographics, you should make more of them.

• Getting feedback

Often, it’s just a matter of asking your audience what kinds of content marketing trends they like the best. Social media users can tell you what they want to see more of. The same question can also be asked of your audience in a survey sent out to them. A lot of times, it doesn’t have to be hard to figure out what works best for your audience. Listen to what they say and then make more of what they like.

• Using user-driven personalization

Before your website visitors leave, look at how they interact with your site. This way, you can show them content that is tailored to their needs. When you know what kind of content they like, you can show them more of that content when they come back to your website. Most of the time, all you need to do is remind someone of something they were already thinking about to get them to come back to your website.

• Tracking the buyer's journey

To improve your content marketing, you can keep track of where your target audience is in the sales process. You can then use this information to show potential customers the right content to help them move down the sales funnel until they buy.
It’s important to keep people interested in your content even after becoming customers. So, they will think of you as a crypto currency brand that cares when they tell their family and friends about you.

3) A.I. (Artificial Intelligence)

A content marketing trend called artificial intelligence can be scary, but it can also be advantageous if it’s used right. Use artificial intelligence to help you learn more about your audience’s needs faster and make your content distribution more automated based on these needs to do this more quickly.
You can use artificial intelligence to help you speed up your content marketing in three different ways.

• Chatbots

There is always someone who can reach you through your website if you sell something to people worldwide. Instead of paying customer service people to answer questions late at night, you can use a chatbot.
Some chatbots have to be programmed to answer specific questions. Self-taught people can figure out what a client means without being told. It doesn’t matter what kind of website visitor you have. You can use your chatbot to point them in the right direction, whether to a blog post you wrote to answer their question or to a product they want to buy.

• Automated email marketing

Another way to use artificial intelligence in your content marketing is to send emails to people who have read your content. Artificial intelligence can help you learn more about how customers use and respond to your previous content. These facts help you send personalized emails to each customer on your mailing list.
By knowing what a person wants and needs, you can send them content that is tailored to each step of their conversion process.

4) User-generated content

Because user-generated content can help you market your brand at no extra cost to you, it is a good idea to use it. Your customers are important brand ambassadors because people trust them more than traditional ads. As a result, it is very important to share user-generated content with your target market.
User-generated content can include reviews of your products or stories about your crypto currency brand. Alternatively, they could be people talking about you on social media about how good you are. When you find this information, it’s important to figure out how to use it the best way possible. Customers’ reviews and testimonials can be put on your website for people who are interested to see. In the same way, if people are talking about you on the Internet, you can join in and share the conversation with your followers.
Engaging with user-generated content makes you feel like you’re part of a group of people making it for you. Creating content communities with people who already like your brand makes them more likely to stay loyal to your brand over time.

5) Repurposed content

You don’t always have to start from scratch to make good content. Repurposing content can help you get the most out of content that worked before. You can also reach more people by reusing content.
Make an old blog post into a video, or put your research findings in an infographic to make them more interesting. Different types of content are appealing to different people. People can reach more people when your content is more different.

6) Multi-platform marketing

Sharing your content on more than one platform is another way to spread the word about your business. The more ways you reach out to your target market, the more likely you will get more customers.
It’s a mistake for many brands to spend all their time and money on one digital channel. You don’t want to do this and expect your target market to come to you. Instead, find out where your target audience spends their time and go there to meet them there, too.
The most successful brands spend a lot of money to grow all of their digital channels, from their websites to social media. You need to keep your brand image the same on every platform to do this well. You should also take advantage of the strengths of each platform when it comes to displaying a specific type of content.

7) Guest posting

Make guest posts if you want to get your brand out there more. In order to do this, you can work together with other thought leaders to write blog posts for their platforms. Guest posting can help you get in front of more people naturally. You can also get backlinks to your website by publishing your content on high-quality sites. Backlinks will not only bring more traffic to your website, but they will also make your domain more powerful.

8) Influencer marketing

Influencers’ recommendations are more trustworthy than your ads, which don’t seem to come from you. Because people trust influencer recommendations 94% more than recommendations from friends and family when buying things, this is even better!
As you can see, having good relationships with influencers is good for your business. These people can help you promote your brand in a more authentic way, which will lead to more customers in the long run. Collaborating with influencers can help you reach more people in your target market.

9) Interactive content

Content marketing has changed a lot over the last few years. Interactive content is one way to make yours stand out from all other brands’ other content. People will be captivated by interactive content because they will be able to interact with it in real-time and become a part of your brand’s story-telling process when they do.
Live streaming is interactive content because your viewers can talk to you while you stream. Also, you could make quizzes, polls, or games with your cryptocurrency brand’s name on them to get people excited about your crypto currency brand.

10) Localized content

We’ve already talked about how personalizing your content is an excellent way to build long-term relationships with your audience. In the same way, adding a little bit of local flavor to your content makes it relevant to the people you show it to, which is the same goal.
This is especially important if your brand is for people from all over the world. If you don’t change your content to match the language and culture of the people you’re showing it to, some parts of it will not work as well as they should. Make sure this doesn’t happen. Take the time to research and write content that people can relate to, then share it.


At first, content marketing may seem like a lot of work. However, by following the steps above, you can make content that keeps people coming back for buying in your crypto currency brand’s vision and convert into sales.

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