How to grow a Crypto Community

- Tips for crypto marketing

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Post Length: 5 mins
Level: High-level

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Table of Contents

Importance of building up a Crypto Community

There are a lot of people who gather together to talk about things, especially when it comes to cryptocurrencies that are known for their volatility. All successful cryptocurrency projects have a group of community behind them, no matter how much money they have to promote them. Crypto community can help businesses of all sizes get their products and services in front of a lot of people. The creation of the community has many benefits, from self-created content to traffic and PR on a tight budget. These people can help make it: Social Media Manager, PR and community managers, as well as a moderator.

However, building and growing a crypto community that is willing to support the project’s ideas are not easy and can’t be done in one day. It takes a year or more to finish. It takes patience, time, and careful planning to come up with a focused community management strategy.

How Cryptocurrency Changes the norms towards value

Value is based on how many people demand for it and how many people can supply it.

There are a lot of things that make one currency more popular than another, like low transaction costs and quick settlement times. The success of any cryptocurrency project is based on the people who use it. In other words, it is the demand.

The supply generally based on how many people are willing to sell their coins and how many coins are mined. A crypto project is run by a group of people who aren’t all in the same place at the same time.

Bitcoin communities are very important, and they can’t be overestimated. There are some people who say that the value of a bitcoin community is just as important as the value of the technology. Creating a dynamic, long-lasting, and loyal community of followers is not the same as making a blockchain. Do not learn any tough code or do hard formula. It needs to keep changing and adapting to keep up with the changing views of its members.

How to build up a Crypto Community

Cryptocurrencies are the new thing because of the different view of investing money and the way it works. To use this new system, you’ll need people who believe in it and know how to use it. To get investors, you need to build up a network. A community lets you reach out to your target audience and get new people to join you.

1. Create a brand story

Create a compelling story for your project that will one day show why it exists. This story should make both new and long-time members of the community want to learn more. It also shows them how important and useful the project is to people outside of their own lives. As soon as possible, the members of a team should be taught about the team’s ideals, and opinions.

Even if you are very good at what you do, there will always be people who don’t agree with you. People may not have lots of complaints about it if they know about the game. Many people become believers after hearing a good story.

2. Use Social Media Marketing

Social media marketing has become an important part of any digital marketing plan. As a result, any cryptocurrency project that wants to get more people to use it should have a strong social media presence. The goal is to make people aware of what they’re doing, which is also a great way to tell the story of the brand.

As the world becomes more digital and connected, the number of people who use social media on the internet grows. Twitter, Facebook, Telegram, LinkedIn, YouTube, and Medium are some of the most common ways that crypto companies communicate with each other.

3. Get your community excited with new incentives

Giving rewards is one of the most effective ways to build a strong community. The company can use referral schemes, ask me anything events, social media competitions, trade competitions, meme contests, airdrops, and more.

Justin Sun, the founder of the Tron Network, often tweets. When it comes to crypto, he has one of the world’s most popular social media accounts with more than 2 million followers. His reputation for making very controversial statements has made the crypto Twitter community want to learn more about him.

4. Proper community management

Proper community management ensures that the project will keep growing. A lot of big cities have helpers who keep things running smoothly, but smaller cities don’t. The presence of official representatives makes people more likely to join the cryptocurrency project. The most important thing about well-managed communities is that they keep the community on track with the project’s goals.

Binance, for example, hires community managers to run its Telegram groups. The presence of official spokespeople or even project developers on social media is a big help to any cryptocurrency project.

How to manage crypto community properly and effectively

Every crypto project’s survival and success depend on the community behind it. It’s the community that help spread the word and awareness about its project. Most of these groups are found on social media. They can be found on social media sites like Reddit, Twitter, and Telegram.

If you mismanage your community, it could harm the project. Some people, for example, might leave the group. You may also see a drop in the number of people who visit your website. As a result, all crypto projects need to use good community management methods.

Take part in and respond to community

It is very important to interact with the crypto community when you run one. Receiving feedback from them is part of the process of getting to know them. There are many ways that you can ask them questions and then act based on what they say.

Also, you can ask your audience to share their thoughts and questions with you on social media. Taking the time to answer their questions and concerns increases the level of interaction you have with them.

When you’re the community manager, you should be on social media all the time. You should check for new comments at least once a day to make sure there aren’t any new ones.

Another way to get people to help you is to listen to podcasts and watch YouTube videos about your project. What the goal is is to find out what the community thinks of you and, if necessary, do something about it. A good social media community management program is aware of how its users feel.

Moderate comments

As a community manager, you will oversee comments to make sure that comments on your communication channels aren’t offensive. This is very important for not getting spam. Such messages could have harmful links, fake accounts, and more.

As a result, you need to be very active in removing these kinds of comments from your emails and texts. Every day, go through the comments and remove any spam comments. It’s possible to use the comment moderation plugin for social networks that is out there.

Dealing with Complaints on urgent basis

There are a lot of things that could make or break your business. Some people may say bad things about your business or service in the comment section. If you take too long to answer a question on Reddit or Twitter, it could hurt your chances of getting a job.

If our project has an app on the app store, look at the comment and review area. Is there a place where you might get real complaints from your users?

Trustpilot also gives you a lot of information about your project, too. This site lets people who use cryptocurrency to rate projects. These customer reviews and complaints can help you improve your service.

As a result, it would be good to read the reviews on all social media sites. If it’s a complaint, please respond to it as soon as you can. Your customer service scores are very much based on how you respond to and solve problems.

Please respond to complaints in a way that makes sense to you. As an example, if Angello sent you a complaint, start your response with “Hey Angello.”

Oversee Individual communities

A community manager’s job is to look into each of the smaller communities that make up the project community. You might have groups on Twitter, Facebook, Instagram, TikTok, Telegram, Reddit, and Quora, for example, where you talk about things.

Each of these groups has its own set of rules. You must make sure that your project meets those needs. This means that you need to work closely with the people who run the platform’s community. If you’re on Twitter, work with the community manager.

Refer to webpage / landing page

Your community helps you sell more things. It won’t be possible if you don’t point them to your site. As a result, it’s a good idea to point people to our project’s website.

You can do this by sharing the project’s social media links over and over again. Make it a point to tell people to come back to your page after you write a new post. You improve your chances of getting more people to visit your website by doing this.

Partnering with Influencers

Influencer marketing is one of the best ways to grow your network. Influencers usually have a lot of people who follow them. One of these comments could easily make your whole project go viral.

Social media influencers often have public discussions about new products or services that make people want to learn more about them. Influencers are important people in the community who people respect and value because of their ideas. Influencer marketing is no longer just a marketing strategy; it is part of the culture we live in. As a result, influencer marketing has become one of the best ways to spread a brand’s message.

Influencer marketing is a type of social media marketing in which companies use endorsements and product mentions from people who have a large, loyal following on social media to promote their products and services. Influencers have a lot of trust in their own audiences, so when they recommend a brand to their followers, it shows that the company is good at what it does. Reaching more people, building trust in a business, growing their social following, increasing site traffic, getting more leads, and making more sales are just a few of the benefits.

Influencer marketing works because it follows the old word-of-mouth marketing method. Traditional word-of-mouth has been around since people started telling stories. Influencer marketing, on the other hand, has made it easier for businesses to figure out how their customers are responding by looking at things like the number of likes, shares, retweets, and more.

2 important things to remember to create the right community

Make the community feel happy

Users should be able to play a big role in the process, but the company should let them make the final decision.

The audience should also be able to figure out exactly what they will get from talking to you.

During this time, people start to believe the project is big and that they can help it and that they can grow with it. And the people who made them are known as experienced moderators who can be trusted.

Members of the community may have jobs that require them to do things like share posts, criticize, throw ideas, and so on. It is very important to show that the person has been heard and that his actions were good. At the very least, make an appreciative comment.

Personalize and being fun

Find out who is the most active in the comments and send them a private message about how much you enjoy their work. Do not be afraid to make friends with people who are already on the site. People are happy to help the team working on the crypto project by becoming “advocates” for the brand.

Many crypto companies are having trouble with the growth of the crypto community because their channels aren’t very interesting. The creation of experiences, on the other hand, has the power to make people stay. You can talk to your friends and family about anything that you think is interesting to keep them from getting bored.

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