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Blockchain technology has changed a lot in the last few years. Blockchain technology is becoming more and more critical for both B2B and B2C businesses because of the new technology. Because blockchain technology is so flexible, it can be used in many businesses, formats, and services. This includes companies like crypto exchanges, ICO/IEO/STOs, crypto casinos, betting platforms, blockchain payment providers, blockchain development companies, etc.
It doesn’t matter what kind of business you work in if you don’t have a marketing plan. When it comes to ICOs and cryptocurrency projects, having a well-thought-out and effective marketing plan is even more critical.
Cryptocurrency marketing is essential for businesses in this field to grow and succeed.
There are many ways to improve your brand through digital marketing. You should start by making a digital marketing plan. Generally speaking, crypto marketing may get more website traffic, build a brand identity and brand awareness, get leads, get users, and more.
However, there is never enough money or time for marketing. So, it’s better to choose your target wisely to use your resources in the right way. An ICO has three different stages that any project must go through. This also means the stages that a crypto marketing campaign must go through.
Stage One: Speaking of crypto’s ICO projects, the first stage comes before starting your public and/or pre-sale phase. At this stage, crypto marketing involves brand identity and raising brand awareness, and building a strong and engaging community at the same time.
You’re recommended to plan wisely and leave at least 6-8 weeks for marketing and advertising to draw enough attention and have a potential impact prior to stage one.
Nga Nguyen is Brand & Marketing Consulting Director, Marketing Manager of Branding Simple. She is an MBA graduate from Warwick Business School (UK).