and Crypto Marketing that actually work

Share on facebook
Share on twitter
Share on linkedin


Post Length: 5 mins
Level: High-level

Nguồn ảnh: Pexels

Table of Contents

What is Crypto Marketing

Blockchain technology has changed a lot in the last few years. Blockchain technology is becoming more and more critical for both B2B and B2C businesses because of the new technology. Because blockchain technology is so flexible, it can be used in many businesses, formats, and services. This includes companies like crypto exchanges, ICO/IEO/STOs, crypto casinos, betting platforms, blockchain payment providers, blockchain development companies, etc.

We’re in the early stages of this new technology that could significantly impact a lot of different industries. The cryptocurrency market has grown a lot in the last two years. There are now tens of thousands of businesses that use crypto currencies all over the place. If you have a crypto startup, you need to get noticed in a field with so many other people.

The 3-stage marketing strategies for cryptocurrency's ICO

It doesn’t matter what kind of business you work in if you don’t have a marketing plan. When it comes to ICOs and cryptocurrency projects, having a well-thought-out and effective marketing plan is even more critical.

Cryptocurrency marketing is essential for businesses in this field to grow and succeed.

There are many ways to improve your brand through digital marketing. You should start by making a digital marketing plan. Generally speaking, crypto marketing may get more website traffic, build a brand identity and brand awareness, get leads, get users, and more.

However, there is never enough money or time for marketing. So, it’s better to choose your target wisely to use your resources in the right way. An ICO has three different stages that any project must go through. This also means the stages that a crypto marketing campaign must go through.

Stage 1 - Crypto marketing

Stage One: Speaking of crypto’s ICO projects, the first stage comes before starting your public and/or pre-sale phase. At this stage, crypto marketing involves brand identity and raising brand awareness, and building a strong and engaging community at the same time.
You’re recommended to plan wisely and leave at least 6-8 weeks for marketing and advertising to draw enough attention and have a potential impact prior to stage one.

Stage 2 - Crypto marketing

Stage Two: At this stage, the token sale for crypto’s ICOs is actually taken place. In other words, it’s time to reach as many investors as possible for products and offerings that your blockchain company is selling. The quality of traffic plays a vital role, cause user acquisition is most important at this stage. Choose the channels wisely for your crypto marketing. A combination of user acquisition channels, like display advertising, pay per click, email marketing, and other services like SEO, influencer marketing, content marketing, etc. must be considered very carefully. Well-planned campaigns and perfectly combined channels will give you a very good ROI rate. Meanwhile, constant data-based monitoring and optimizations of channel performance will also allow you to cut costs and optimize the results better over time.

Stage 3 - Crypto marketing

Stage Three: The final stage is the post-sale stage for crypto’s ICOs. Continuous marketing ensures retaining customers, keeping them engaged and loyal, improving your market share and position over your competitors. Post-sale campaigns also involve notifying and keeping your customers engaged and trust in you with new features/ updates, affiliate programs, free crypto wallets, lower fee, etc. Be creative in designing some of the leverages you would use to retain and expand customer base. All incentives must be very well communicated with your targeted audience.

5 best crypto marketing strategies that actually works

1) Create brand awareness and boost Brand Exposure via Social Media as well as PR/ Press release

Information of crypto’s ICOs and cryptocurrency projects need to be easily accessible on all popular social media channels, so that anyone would know about them. Twitter, Instagram, Reddit, Telegram, Discord, Facebook are some great places to start. Your crypto currency brand would be at great advantage if your online community is thriving and engaging. Building a loyal community in the cryptocurrency industry is a powerful way to boost your brand exposure and increase brand awareness. And social media is one of the best places to start.
While it is crucial to reach out directly to target audiences, it is equally important to reach out the public via media and press release. You should get yourself familiar with PR and Press release. There are now many cryptocurrency websites and agencies that are constantly on the lookout for new projects to write about every day. What’s more, these publishers usually have a very defined and specific audience, which directly matches the target market for ICO and cryptocurrency projects.
Breaking your news down into an easily digestible form will help you stand out from the crowd of crypto startups. If you can explain your news in a way that is easy to understand, then your readers will remember you for a good reason. If PR and press release get done correctly, brand awareness will follow naturally and exponentially.

2) Increase traffic with Affiliate Marketing and SEO

Affiliate marketing follows the same concepts and ideas as influencer marketing. The only difference is that affiliate marketing can be done by anyone interested in a brand rather than just a significant social media influencer. It works by spreading product marketing. The affiliate play role as your advertiser, and they will earn accumulated benefits or commission for promoting your crypto currency’s project. In other words, affiliate marketers would earn a piece of profit from every sale they make by promoting your products. This type of crypto marketing help you to leverage third parties to run marketing in a more cost-effective manner.
You can pay your affiliates a variety of ways, including pay per sale, pay per lead, and pay per click. Pay per sale is the current standard affiliate marketing structure. When a company pays its affiliate a percentage of its sale price after purchasing it due to its marketing strategies. Pay-per-lead programs compensate affiliates based on the conversion of leads. In this case, consumers must visit a company’s website and complete an action. This can take the form of filling out the details of a contact form, signing up for a trial of the product, subscribing to a newsletter, or downloading software of files. Pay per click focuses on incentivizing the affiliate to redirect consumers from their unique marketing platform to the company’s website. The affiliate will then be paid based on the increase in web traffic on a company’s website.
When it comes to cryptocurrency marketing, it’s impossible to not mentioning SEO as one of the most effective way increase traffic for crypto websites. Without optimizing SEO, companies will never rank high enough on search engines to get noticed. There is multiple factors that have an impact on a company’s SEO rankings. And the factors might change subject to updates from major search engine’s algorithms. Google, Bing, Yandex, etc. are some major search engine in the world. For example, you can get your website ranked higher by using the appropriate keywords to boost your online presence and awareness. And it’s essential to keep your website device-friendly, your blog posts and content frequently added, etc.

3) Help build trust with Email Marketing or Podcast, and invest more in inbound marketing

Email marketing helps companies reach and connect with their target audience personally and increase sales more cost-effectively. Newsletters, whether created by PR professionals or by your company itself, have been a proven way to keep investors informed about a project and give them the ability to promote airdrops and other updates and events. Consumers can check the inboxes when it is convenient to them on any device. This is because more users are now using their mobile devices to access not only emails but also other types of media and information. Well-designed emails can produce higher conversation rates on mobile than any other medium. Consumers who have signed up to a company’s email list have already committed to receiving emails. For this reason, they will appreciate getting updates about any updates from the cryptocurrency project.
As mentioned previously, given the constant changes in the cryptocurrency industry, it can be hard to run analytics. Email marketing tools give companies the ability to track what happens once they have sent out an email campaign or other content. They can track delivery, bounce, unsubscribe, click through, and open rates. It gives businesses a firmer grasp of how their email marketing campaign works as well as whether. They need to go back and tweak the things that do not work. Even though it may be difficult to measure overall cryptocurrency marketing efforts. You can track and measure your email marketing efforts.
When you’re marketing your brand, you should always be collecting emails. This should happen right from the beginning of an ICO or cryptocurrency project. It takes a great deal of time to build up a subscriber list. Nonetheless, as any professional marketer will tell you, email is still the most effective way to reach a target market.
Podcasts are increasingly popular for a good reason. For a cryptocurrency project, this is an opportunity to broadcast to a wider audience and educate listeners about the project’s features. Audio content is even more effective now than before, making this one of the more impactful strategies of creating awareness about the crypto currency project.

4) Increase conversion rate with Influencer Marketing and creative incentives as Bounty Campaigns, Airdrops

Given the increased interest in the digital currency world, influencer marketing has become a large part of companies’ and marketers’ marketing budgets. It has become significant in almost any industry because it gives people more outreach through this group of millions of loyal followers. Of course, choosing the right influencer is important. Nevertheless, ICO marketing experts have been using influencer marketing strategies for quite some time. This has provided a mutually beneficial relationship for both the company and the influencer. In order to successfully do influencer marketing, you need to reach out to your target influencer. It’s also important to give them a brief of your technology and follow up by discussing the critical parts of your review or analysis.
Since influencer marketing is all about creating a product and gaining visibility. You need to remember that finding the appropriate influencer is crucial to achieving coverage for their project. Narrowing down the right people in the industry gives you the ability to stay on top access and better reach your target audience.
Once you have chosen the influencer, you need to qualify them to see how they match your ideal market and affect your audience. While having a broad reach is essential, you also need to consider quality over quantity. You should spend time reviewing your target influencer’s content to ensure if it is relevant to the brand, your industry, and your product. If not, you definitely will not gain the media coverage you want for your ICO and cryptocurrency.
As you know, there are many creative incentives you could provide to target audience. The two popular incentives are Bounty campaign and Airdrops.
Bounty campaigns are incentives that are offered to multiple participants for various activities associated with an ICO. Generally, they give out rewards or tokens for people that have completed specific tasks that help promote a company’s ICO. Participants are spread across different stages of an ICO, ranging from investors to ICO promoters and developers. The campaign incentives can be in the form of cash rewards, which is still pretty rare, or free/discounted tokens that can be cashed in in the future when the tokens are listed on an exchange.
Since the ICO process is divided into two stages, bounty programs/campaigns can incentivize developers to find bugs or provide feedback on other design elements. The people who test and find a flaw in the blockchain are given rewards that are also known as bug bounties. After an ICO is launched, the priority is to fine-tune the released blockchain. In that case, bounty rewards can also be offered to translators who help ensure that the blockchain has a global reach by translating documents associated with development and marketing.
Bounty campaigns are not something that all projects rely on but can be quite beneficial on multiple levels. While it is generally used as a cryptocurrency promotion strategy, it can be much more than that.
Airdrops are still very common and effective in the cryptocurrency industry. If you’re new in the market, then sending free coins or tokens to people’s wallet addresses can help you promote your new currency.
Ultimately, airdrops are hugely popular with investors and a great way to get people interested in the project. Needless to say, the more free tokens you provide, the higher the chance that your community will grow.

5) Build a strong and well-engaged crypto community, keep followers informed with frequent update of major events

The people behind ICOs and cryptocurrency projects should make every effort to keep up to date and maintain an active presence in the community. Do everything you can to boost your project – attend conferences, take phone calls, answer questions and make connections. There is never one magical solution that will drive your project to success; it’s the will to persevere that counts.
The main purpose of any cryptocurrency marketing strategy is to retain existing audiences and keep them engaged while also drawing new investors. It can be quite challenging to monitor and keep track of every development in the crypto space since it is constantly expanding. Usually, to stay ahead of the competition, investors generally use calendars to track a company’s project operations. You need to do the same. You should publish your initial coin offerings (ICO) and other events on major crypto calendar websites to mark milestones or monthly update reviews. This practice will make it easier for investors to know what to expect because they appreciate transparency. It will also make it easier for internal personnel to keep track of public communications.

Related Posts


New posts from our blog sent directly to your inbox. What a sweet deal.


By signing up you agree to our Privacy Policy. You can opt out anytime.

Leave a Comment

branding simple thương hiệu people icon
branding simple thương hiệu people icon
branding simple thương hiệu people icon
branding simple thương hiệu lifeboy

Chán nản vì hiệu suất lao động của nhân viên thấp? Đừng lo! Chúng tôi sẽ giải cứu bạn!